The Hillcrest Association was established in 1921, making it the oldest business association in San Diego. In 1984, at the urging of local businesses and residents, the city of San Diego formed the Hillcrest Business Improvement District (BID). Joyce Beers was the first executive director. The HBIA represents over 1,200 businesses, administering a portion of the funds collected by the city through local business licenses.
The association employs private security patrols in the core of our neighborhood and pays the electric bill for the neon in our beloved Hillcrest sign. In 1999, the HBIA established the Uptown Partnership, Inc., a non-profit corporation focusing on projects to improve uptown parking and transportation resources.
Check out where to park in hillcrest here